|For Shelters &
|FAQs Myth Busting|
|Labels & Language|
|For Dog Owners|
Getting the word out about the dogs in your shelter has never been easier! From traditional flyers posted in your community to nationwide social media campaigns, there are many easy, inexpensive advertising options. But advertising is just one part of the marketing puzzle. Marketing combines advertising with public relations, media, customer support, and community involvement. To increase adoptions and connect with your community, make marketing a priority.
Your organization doesn’t need to take on all of these at once. The trick is to choose just a couple, then commit to doing them well. No matter what approach you choose, you’ll want to focus on two things as you develop your marketing plan:
Before you get started, it’s important to understand why keeping things positive is crucial to your marketing:
SELLING JOY VS. SELLING SADNESS
As smaller, community-based organizations, we need to design marketing tools with multiprong approaches and purposes that encourage adoption, fundraising, and education.
Want more? Some thoughts on the power of the Positive Framing and Dog Names can be found on our blog.
Ready to get started? Up Next: Writing Bios