To increase adoptions and connect with the community, organizations need to kick up their marketing efforts. Learn how to help your organization and shelter pets stand out and grab the attention of potential adopters through a variety of advertising methods. Shine a positive spotlight on your shelter pets and you’ll save more lives!

Best Practices for Marketing
All of the information in this section is available to view and print as individual pages or can be downloaded to print and share as an E-Book.

Marketing 101: Discover the basics of marketing and learn the importance of a positive approach.

Writing Bios: Tips and formulas to help you write the best bios for your dogs.

Photography: Advice from a professional photographer.

Videos: Find out how to show your dogs off in videos.

Marketing in the Shelter: Discover customer service tips that will help you connect with visitors.

Connecting with the Community: Build bridges with community groups and business.

Social Media Skills: Learn how to make the best of social media platforms.

Create Business Cards for Your Dogs: Don’t leave the shelter without them!

SUGGESTED READING:
Announce your news and events to your local press! Find out How to Write a Press Release.

Put your best foot forward with the media with these Tips for Talking to the Media.

Create a welcoming environment for your visitors with Customer Service Tips from Maddie’s Fund.

Celebrate adopters. Create community around your shelter by hosting events for past adopters.