|For Shelters &
|FAQs Myth Busting|
|Labels & Language|
|For Dog Owners|
Spend time to create engaging images that draw in potential adopters and relate to the message. Poorly staged photos can give the public a false sense of a dog’s personality and reinforce negative stereotypes. Great images pay off by increasing adoptions and changing public perceptions.
The Perfect Exposure Project Shelter Photography Field Guide from HeARTs Speak is an excellent resource to help your organization improve photography and marketing skills.
SPOTLIGHT ON SUCCESS: SALT LAKE COUNTY ANIMAL SERVICES PIT CREW
Part of what makes the SLCo Pit Crew so successful is their marketing. They’ve discovered that “happiness sells, sadness repels.” They focus on capturing each dog’s unique personality by staging and photographing them outside of their kennels with other dogs, people, or props such as toys, jackets, ties, tutus, and even butterfly wings and Hawaiian leis! Such props work as conversation starters, make people smile, and soften the dogs in photos.
In addition to using the photos in their online bios, the photos are also turned into laminated kennel cards. The cards show the dogs in a positive light, making it easy for potential adopters to envision them as part of their families. The Pit Crew reports that the kennel cards really grab the attention of potential adopters walking through the kennels, function as perfect handouts at adoption events, and even get sent home with the new families when dogs get adopted.
SLCo Pit Crew also participates in adoption campaigns, off-site adoption events, and they keep an active Facebook page.
THE PHOTO OPPORTUNITY YOU DON’T WANT TO MISS:
Next up: Videos