Xena, Brutus, Trigger, Monster, Ruger, Tank, Harley, Chopper, Flex, Maximus, Whiskey, Storm, Tyson, Gunner, Bullet, Boss… Before you name your shelter dogs*, consider this: You can influence your adopters perceptions of “pit bull” dogs, starting with the names that you give them. That’s because their names frame them. It’s the context for how adopters will interpret the dogs in front of them. What’s the deal with framing? Framing is the way that […]
Animal Farm Foundation (AFF) is a 501(c)3 nonprofit organization built on the principle that all dogs are individuals. Our Foundation relies on science-based information about animal behavior and public policy, including breed-specific legislation and housing insurance discrimination, derived from our subsidiary National Canine Research Council. AFF’s team offers regional and national initiatives that support dogs and the people who care for them in their communities.
NYS Department of Agriculture and Markets Shelter/Rescue Registration: RR286
