The winter holidays provide lots of opportunities for shelters to get creative with their adoption marketing. If you’re having trouble brainstorming some ideas, don’t worry! We’ve rounded up a few of our favorite holiday promotion ideas to help your shelter’s dogs find homes this season.
Dress Up Those Pups!
Serious question: Can you resist a dog in holiday head gear? You can’t, right? Potential adopters won’t be able to either. Have your dogs don some gay apparel (sorry if that song is stuck in your head now) and take some photos for social media.
These cute pics will make adopters want to get to know your dogs better.
This month, NOVA Pets Alive is inviting its community to bring some joy to themselves and to their dogs. Like their adorable ad says, a $10 donation gets a shelter dog a delicious treat and community members get to hang out, do some crafts and enjoy their own delicious treats from the bake sale.
AND there will be dogs and cats to cuddle with! What’s better than that? Nothing, right?
Be Completely Goofy
Discounting adoptions around special times of the year isn’t unusual – but what is unusual is getting your staff and volunteers to dress up in ugly sweaters and then ask your potential adopters to do the same!
That’s what Fairfax County Animal Services did on December 10th. It was a huge hit. This might seem silly, but it’s great marketing. Don’t underestimate people’s desire to have fun, and yes, be ridiculously silly.
Dress Up Yourself
We just did our first special delivery and the moment the kids see their surprise is priceless. This family recently lost their 15-year-old dog and the mom and dad helped us surprise the kids with their new puppy! We're doing special deliveries just like this one on Dec. 24 and 25 for anyone who adopts Dec. 19, 20 or 23.
Posted by Fairfax County Animal Shelter on Friday, December 12, 2014
If the thought of dressing up in an ugly Christmas sweater embarrasses you, well, get ready for an even more embarrassing suggestion: In the past, the people at Fairfax County Animal Services also dressed up as elves to deliver dogs to their new homes!
So sweet! It’s worth the embarrassment of having to wear elf ears!
Picture this: You, your shelter’s staff, volunteers (all wearing ugly Christmas sweaters), and your dogs (and cats!) wearing “adopt me” vests and santa hats. Now, picture all of you going out into your community howling – er, singing carols!
Spread some cheer, raise awareness for your shelter and maybe inadvertently introduce a shelter dog to his new family!