Don't set dogs up to fail
Get creative with marketing & Keep adoption policies open
Promote Happiness, Not Sadness
The first story you tell about a shelter dog has the power to change their life. Focus on the positives and facts of who the dog is.
Keep Yourself Open to Adopters
Adopters are individuals, just like dogs. Make them feel comfortable, not challenged, during the adoption process.
Take Instagram Worthy Photos
Caitlin Quinn of HeARTs Speak tells you how to capture a dog’s best angles without a lot of effort – but with maximum marketing impact.
Make the Most of Social Media
without stressing yourself out
Put the most popular social network to work for you, your staff, and the dogs in your care. Use FB to build a community around your dogs, grow your volunteer base, and create a positive association with your shelter and the public.
Animal-related accounts are some of the most popular on Instagram. You’ve got a built in captive audience. You just need to learn how to reach them with great photos and strategic hashtags.
Listen to our Podcast
Breed Discrimination Is Serious and We’re Working to End It
Breed discrimination is serious and we're working to end it12 December, 2018In Sioux City, Iowa, officials can take your dog regardless of how well behaved they are. In Sioux City, someone can decide your dog is a "pit bull"...
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read our latest articles
Petfinder Dog Listings Show Just How Ridiculous Visual Breed Identification Is
Petfinder Listings Show Absurdity of Visual Breed Identification 15 NOVEMBER, 2018 This post was originally written in 2013. It has been updated with additional commentary. We were elated last year when Petfinder added "mixed breed" as a primary...
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Get In Touch
P.O. Box 624
Bangall, NY 12506
845.868.7559
info@animalfarmfoundation.org