Don't set dogs up to fail
Get creative with marketing & Keep adoption policies open
Promote Happiness, Not Sadness
The first story you tell about a shelter dog has the power to change their life. Focus on the positives and facts of who the dog is.
Keep Yourself Open to Adopters
Adopters are individuals, just like dogs. Make them feel comfortable, not challenged, during the adoption process.
Take Instagram Worthy Photos
Caitlin Quinn of HeARTs Speak tells you how to capture a dog’s best angles without a lot of effort – but with maximum marketing impact.
Make the Most of Social Media
without stressing yourself out
Put the most popular social network to work for you, your staff, and the dogs in your care. Use FB to build a community around your dogs, grow your volunteer base, and create a positive association with your shelter and the public.
Animal-related accounts are some of the most popular on Instagram. You’ve got a built in captive audience. You just need to learn how to reach them with great photos and strategic hashtags.
The Latest From Our Team
Does the Language We Use In Animal Welfare Hurt Dogs?
Do the words we say out of habit put negative value judgments on dogs and people?
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Animal Farm Foundation is a 501c3 organization. Your donation is tax-deductible.
P.O. Box 624
Bangall, NY 12506
845.868.7559
info@animalfarmfoundation.org