Naming Dogs in Shelters: The Power of Positive Framing

A dog’s name is the first frame potential adopters encounter, and it powerfully shapes their perception before they even meet the pet.
The Majority Project: New Tools To Stop “Pit Bull” Dog Owner Discrimination
When Animal Farm Foundation put out a call for photo submissions from everyday “pit bull” dog owners we never imagined that a little over a year later we’d have a (still growing) collection of hundreds and hundreds of photos. The Majority Project is the result of those photos, submitted from families around the country who […]