The Majority Project: New Tools To Stop “Pit Bull” Dog Owner Discrimination
When Animal Farm Foundation put out a call for photo submissions from everyday “pit bull” dog owners we never imagined that a little over a year later we’d have a (still growing) collection of hundreds and hundreds of photos. The Majority Project is the result of those photos, submitted from families around the country who […]
Naming Shelter Dogs: The Framing Effect
Xena, Brutus, Trigger, Monster, Ruger, Tank, Harley, Chopper, Flex, Maximus, Whiskey, Storm, Tyson, Gunner, Bullet, Boss… Before you name your shelter dogs*, consider this: You can influence your adopters perceptions of “pit bull” dogs, starting with the names that you give them. That’s because their names frame them. It’s the context for how adopters will interpret the dogs in front of them. What’s the deal with framing? Framing is the way that […]