Taking 30 Seconds to Take a Video of a Shelter Dog Might Be The Key to Finding Him a Home

Taking 30 Seconds to Take a Video of a Shelter Dog Might Be The Key to Finding Him a Home

Before video took over social media, the only frame of reference people had for a dog’s personality was static images or words. Of course, those convey powerful messages, but the right video can make someone feel like they are actually with the dog, not just watching the dog. That feeling is even more powerful if you take advantage of live video features on Facebook and Instagram.
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Don’t Be Boring and Other Secrets to Finding Dogs Homes

Don’t Be Boring and Other Secrets to Finding Dogs Homes

This is a guest post by Kelly Duer and Kristen Auerbach.

In our work in Austin, Texas and Fairfax, Virginia, our main goal has been reducing the length of shelter stay for medium and large dogs. We know the longer they’re in the shelter, the more likely it is that the stress associated with being confined to a cage for 23 hours or more a day will negatively affect their behavior. (more…)

One Camera and a Lot of Adorable Dogs Can Change The Game of Adoption Marketing

One Camera and a Lot of Adorable Dogs Can Change The Game of Adoption Marketing

We always advocate for shelters and rescues to have a robust social media presence. Part of that, if not 90% of that, is to have photos that convey a dog’s personality. You don’t need to have professional photos, but they do need to be eye-catching.

There are lots of different ways to do that. Old Yeller Ranch Rescue found a simple way to take these photos – they let their dogs take them. (more…)